Why Corporate Serviced Accommodation Is Often Better Than a Hotel
Ask someone to describe what they would consider to be corporate accommodation and they will probably return a description of a generic and somewhat bland […]
Articles by Rodney I. Hogue
A Small Business’ Guide to Cashflow
Cashflow is defined as “The total amount of money being transferred into and out of a business”, it is much more about the amount of […]
First Quarter of 2013 – Lessons Learnt About B2B
It seems like yesterday that 2013 ushered in amidst joy and comical speculations about an impending doomsday. Already, the first three months of 2013 have […]
Moment of Truth or Moment of Impact
In business interactions there are some exchanges that just stand out and have a strong impact that lasts. If you want to improve customer loyalty, […]
Why Do So Many Spokespeople Get Into Trouble With Media Interviews?
Many media spokespeople get into trouble during media interviews because they treat them like presentations. What they forget is that reporters will only use small […]
Dashboard Reporting Still Rules for CEOs
We live in a world of immense technical innovation and data is something many of us are immersed in, and there are times when there […]
Choose the Most Effective Notepad Printing Ideas
Today, there are numerous challenges faced by business owners. The problem is that most of these challenges are potentially dangerous to a business. What is […]
Will Google’s Gmail Spell Trouble for Email Marketing
We wait with baited breath for the anticipated launch of Google’s Gmail – a fre*e email account, capable of storing 50,000 short, text only messages. […]
Chinese Translations – What Is Involved
The importance of marketing collateral and materials cannot be overstated. They provide a key marketing message that acts to persuade consumers to utilise your business, […]
Motivating Employees in the Workplace
Do you have employees who act less than desirably with customers? Is there someone who is anything but a team player? Have you noticed a […]