Who’s Responding to Direct Mail?
When it comes to demographic targeting, far too many people only see one part of a much larger story. Yes, targeted mailing means that you […]
Marketing
Television killed Advertising
Ask any advertising person that you know if they have heard of, or read, The Cluetrain Manifesto and most of them will shake their heads […]
Gaining Business Intelligence
A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge. In an increasingly […]
Growing Your Meeting In CyberSpace
As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your […]
Marketing Tip – The Top 6 Biggest Marketing Mistakes
When I started to write this article on the biggest mistake almost every marketer makes I was going to focus on THE BIGGEST single mistake, […]
Will Google’s Gmail Spell Trouble for Email Marketing
We wait with baited breath for the anticipated launch of Google’s Gmail – a fre*e email account, capable of storing 50,000 short, text only messages. […]
Niche Marketing – The Easier Path to Online Success
During the last few years, the global marketplace on the Internet has definitely evolved. You need to go beyond quantity to draw targeted traffic. Effective […]
Kids Are Customers Too!
I was reminded the other day when talking to a friend to the importance of good old customer service, not to over look, or prejudge […]