4 Essential Things to Remember While Making a Pitch to the Media
Statistics reveal that a top-notch journalist receives almost 100 pitches in a day. To ensure that a pitch stands out in this clutter, is easier […]
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Television killed Advertising
Ask any advertising person that you know if they have heard of, or read, The Cluetrain Manifesto and most of them will shake their heads […]
4 Essential Tips for Creating a Powerful Visual Brand
In today’s fast-paced markets, no one has the time or patience to read long chunks of text. Even if they manage to do so, they […]
Client Onboarding Process Checklist
You finally landed that client that you have been talking to for months. You know deep in your heart that you can help this person. […]
Your Service Firm’s Brand – It’s Your Voice!
Branding, branding, branding. About every fifth newsletter or article I see online or in business journals has some spin on branding. How important it is. […]
Why Online Business Owners Should Outsource
In the competitive business world, online business owners must be creative and versatile. They must think and act outside the box in order to remain […]
Virtual Assistants: Organizing Your Client Projects the Easy Way
One of the things you must do as a service provider is to manage and organize your clients’ projects. While being organized will help you […]
Helpful Insights On Minimizing Business Taxes
Business owners usually find it difficult to break even with the earnings and the expenses during the first five years of the existence of their […]
How to Manage A Difficult Client
When I went out on my own as a Solopreneur marketing consultant, my debut project was with a client who was a terrible human being […]
5 Reasons Your Business Should Have an Information Protection Policy
Information is the lifeblood of all businesses, but many business owners and high level managers often overlook the security of their business information to focus […]